CD-ROM

Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Produk Handphone Merek Blackberry (CD)

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Mobile products is known as one of the tools to communicate more and more popular with the public because of the ease and complete features in terms of presentation . Similarly, for the majority of students who live away from their parents , this product is a communication tool that has become a necessity to almost everyone. With the increasing number of cell phone products on the market meant to provide flexibility for consumers to choose a brand that is in accordance with his wishes . It is therefore necessary for the company to analyze customer behavior to determine patterns of cell phone purchase. With so many cell phone brands available in the market will encourage companies to compete for potential customers through a variety of appropriate strategies , such as changing the features , design , color , and price promotions . Furthermore distributes its products to manufacturers in the consumer market to get the product is acceptable according to what the customerwants. From the description above, the title of this study are : Analysis of Factors Affecting Consumer Purchase Decision Making Mobile Product Brand Blackberry (Studies in Faculty of Economics Unmer Malang ) .

This study aims to: 1). To identify and analyze the factors that consumers consider in making a decision to buy a BlackBerry Mobile. 2). To determine the dominant factors, consumers consider in making a decision to buy a BlackBerry Mobile. By using multiple regression analysis and used a sample of 40 student respondents obtained the following results: From the analysis it was found that the variable factors of cultural, social, personal and psychological simultaneously and partially significant effect on product purchases keptustusan blackberry mobile phone brands and psychological variables has dominant influence on product purchasing decisions blackberry mobile phone brands.

Keywords : Strategy, Price Promotion, consumers

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

037 MJN2013 ARI a

Penerbit

Malang, Jatim : Fakultas Ekonomi Universitas Merdeka Malang., 2013

Deskripsi Fisik

MS Word File

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

037 MJN2013

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

STRATEGY
PRICE PROMOTION
CONSUMERS

Info Detail Spesifik

Bibliografi: hal. 80

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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