Service marketing: integrating customer focus across the firm

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Service marketing: integrating customer focus across the firm

Wilson, Alan [et al.] - Nama Orang;

This book focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, services marketing is the only text that puts the customer's experience of services at the centre of its approach.

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Pasca Sarjana (Lt. 2) 658.8 SER s

7014003092

Tersedia namun tidak untuk dipinjamkan - No Loan

Pasca Sarjana (Lt. 2) 658.8 SER s

7014003149

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Pasca Sarjana (Lt. 2) 658.8 SER s

7014003150

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Informasi Detail

Judul Seri: -
No. Panggil: 658.8 SER s
Penerbit: London : McGraw-Hill Education., 2012
Deskripsi Fisik: xxv, 559 p. ; ill. ; 26 cm.
Bahasa: English
ISBN/ISSN: 978-007713171-5
Klasifikasi: 658.8 / 21-22
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 2nd European Ed.
Subjek: SERVICE INDUSTRIES - MARKETING
CUSTOMER SERVICES MARKETING
Info Detail Spesifik: Bibliography: p. 527-546. Index: p. 547-559.
Pernyataan Tanggungjawab: -

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