CD-ROM

Persepsi wartawan terhdap peranan public relations total E & P Indonesie Balikpapan (CD)

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It is important for a company to maintain a good relationship with external stakeholders, especially with media. Because media are powerful force ini creating and maintaining good corporate image, they can do a lot for the company or a lot against it. With a good relationship with the media, which done by frankly, honestly and modestly and regular contact by Public Relations Officer of Total E&P Indonesie, can create a good perception about PR and the company.
The aim of this research is to describe the perception of journalist about the Role of Public relations Total E&P Indonesie. And describe some factor that affected it.
The result of this research show that the perception of journalist is not only affected by Intent factor, structural factors and functional factors, but also the way of The Public Relations officer communicate with the journalist.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

036 KOM2006 TAN p

Penerbit

Malang, Jatim : UNMER., 2006

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

036 KOM2006

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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