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representasi nilai-nilai sosial dalam iklan tsunami : analisis semiotika roland barthes pada iklan tsunami bank BNI versi Detak Jantung, Bank NISP versi Bunga matahari dan Garuda Indonesia versi Bendera Indonesia (CD)

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After the happening of disaster of Tsunami in Aceh on 26 December 2004 have fished all Bank creator of BNI, Bank of NISP, and Garuda Indonesia to lay open to feel disaster victim of Tsunami by creating messages of its sympathizer through communicative band of advertisement print. Advertisement which attend with its version each enriched with texture draw and colour and also sympathy sentence laying open many interpretation to consumen of advertisement. In message is each advertisement implying many certain meanings which do not be focused at just phenomenon of Tsunami but have the character of wide of and do not explisit or is not limited. Problem of Research : How existing social values representation in advertisement of Tsunami Bank of BNI Version " Tick Heart", Bank of NISP Version " Sunflower", and Eagle Indonesia Version " Flag Indonesia"?
Target of research : Knowing social values representation in advertisement of Tsunami Bank of BNI Version " Tick Heart", Bank of NISP Version " Sunflower", and Eagle Indonesia Version " Flag Indonesia". used Technique Approach that is qualitative interpretatif, is research method pursuant to is in perspective of interaction of simbolik performed within a[n natural environment displace environment which is artivisual. Pursuant to type of interpretatif, to be more sharpen or deepen research, researcher chosen to use analysis of semiotika communications by using del of semiotika Roland Barthes as correct analysis knife to analyze and also meaning description which implied in word - sentence or word and network draw in advertisement.
Social values implied in message of advertisement can be interpreted or depicted only passing sign of petanda found on messages which have been categorized pursuant to Roland Barhtes semiotika that is message of ikonik decoded ( meaning of konotatif), and do not be decoded ( Iiteral meaning / denotation), and also pursuant to message of Linguistics ( message sentence). Having taken steps process research with knife of semiotika and hooking;correlating it with cultural norm communication theory of researcher find very extraordinary message which is submitting by advertiser to entire/all society of indonesia to always response wisely all problem that happened Indonesian nation. Advertisement representing the part of itself mass media in this case [is] media print, if Indonesia society correct reading better hence will find message which good for utilizing to recall to life nation of Indonesia for the importance of tightening brotherhood string which still tied in order not to break and divorced by break out this media directly indirectly have been able to influence the way of individual approach to change in its patterned thinking.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

035 KOM2006 KOC r

Penerbit

Malang, Jatim : UNMER., 2006

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

035 KOM2006

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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