CD-ROM

Implementasi financial public relations dalam mengoptimalkan customer satisfactions : studi kasus PT. Astra International Toyota Auto 2000 Malang (CD)

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“Implementasi Financial Public Relations Dalam mengoptimalkan Customer Satisfactions Studi Kasus: PT. Astra International Toyota Auto 2000” is head topic from this science task. This science task is written by me, Rachma Indraningrum, to build my education duty as a college student VII grade Communication Program at Social and politics Faculties Merdeka University Malang. As My First Guide lecture is Mr. Drs. Priyo Dari Mulyo Msi, and as a Second Guide Lecture is Mrs. Dra Christiana Sahertian.
Communications is something vital in humans live, when someone getting an interactions with social environment directly it is taking a communications process. Communications has a global room in humans live, which it can influence human prosperity grade. To increase standard good living, human always connect with another human to make a business activity and take income to make a better grade to live, this process relate directly with Financial behave. This case stimulate me to getting know more about Communication science specially in Financial Public Relations. Location of this case is in PT. Astra International Toyota Auto 2000 Malang as a biggest automotive corporate, which in other hands if we compared with another mark in automotive, Auto 2000 has a biggest market share of automotive in Malang.
Writer want to knows how can be implementation of Financial Public Relations happens in Auto 2000 Malang, Which it can make a big point to make customer satisfactions in application. Than writer want to describe about how can implementation of Financial Public Relations to optimally Customer Satisfactions. While knowing descriptions about Financial Public Relations in Auto 2000, writer hopes this science task can give more view about communications process, specially Financial Public Relations in Auto 2000 which can satisfy customer and make Auto 2000 has a big authority qualified in automotive business.
PT. Astra Toyota Auto 2000 Malang located in jl. Letjen Sutoyo 93 Malang. Examination worked by doing an interview with branch manager Auto 2000 to knows about planning programs that built by center company to make an optimal Customer Satisfactions. Interview continued with Sales executive which directly faced with customer in application, Sales executive can describe how can he implemented companies programs to make customer satisfactions in his daily job. Observation also doing during an examination, to knows what company does to serve customers will with world quality and makes customer satisfactions.
After the examinations over, we can see task describes in written about how programs that planning and implement by Auto 2000 to make customer satisfactions using Financial Public Relations as media and basic limit Astra by self. Auto 2000 for more than 30 years has show existence to world that can make customer satisfactions and press complain which seldom appear in business activity.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

016 KOM2006 IND i

Penerbit

Malang, Jatim : UNMER., 2006

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

016 KOM2006

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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