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Analisis jasa pelayanan akademik berdasarkan perceived service quality guna peningkatan kualitas jasa pelayanan : studi kasus pada FT Unmer Malang (CD)
This Research try to analyze the quality of service of academic taking case in Engineering Faculty Unmer Malang. Like known by Engineering Faculty Unmer Malang reside at wings of university of private sector, was working in education service area. Where orientation of university of the private sector have to major customer to take care of the continuity of its life. In university, academic person sivitas that is lecturer, employees, and student very is determining quality of pertinent university. And also with Engineering Faculty representing one of the Faculty becoming element of university of Unmer Malang. Assessment of service quality of academicall categorized academic person sivitas as internal [customer/ client] and exsternal to whole facility and performance had by Engineering Faculty still require to study furthermore to increase the quality of service matching with desire of customer.
Quality of service of academic Engineering Faculty in this research is analysed pursuant to 9 dimension is quality of service which there are in method of Perceived Service Quality, that is quality of service pursuant to what felt by customer, what consist of attitude, behaviour, exspertise, conditions ambient, design , social factor, waiting time, tangibles, and valence . Overall of the dimension made as reference with specification of which formulated in quesioner. Then measuring instrument the used is scale of Likert, by taking scale between 1-5. Pursuant to result of solution and analysis obtained result of that all internal customer of Engineering Faculty that is employees and lecturer feel the quality of service of academic in Engineering Faculty is favourable. While according to customer of exsternal Engineering Faculty that is student, there are dimension items is quality of analysed service still is unfavourable counted 4 item, among others behaviour, design, waiting time, and tangibles. This matter seen from score value unsatisfied of customer (student) residing in below scale 3 (enough), meaning disagree and very disagree.
And finally known the problem of arising out from is fourth of the dimension item which must more is improved, among others behaviour dimension that is some of employees not yet mastered work and some of employees still major its own work. Design dimension, that is there is no room guide him showing room name and direction.Then time waiting dimension, that is lack of orderliness from employees and staff not yet fully mastered its work. Last, tangibles dimension that is existing typewriter and computer have is overage, and also the amount of existing computer fall short.
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