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Perang dingin iklan produk minuman coca cola dan sosro di media televisi (CD)

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Their advertisements exist in Television media in concurrence to compete, is dropping each other without caring the regulations which have there in Ethics Procedures and Order Advertisement in Indonesia. This matter generate a cold war among beverage product of Coca Cola and Sosro in Television Media.What a pity exactly both product of a big company and distinguish like a Coca Cola and Sosro which have existed for along time in market compartment/market share promote each product by less proper that is not healthy competing and they have to take a short cut to grab market compartment.

Based on the description above this research aim to analyses and knows the aspects deviation of advertisement’s ethics in beverage product advertisement of Coca Cola and Sosro. Its usefulness in adding a knowledges of advertising ethics and erudite masterpiece and also gives knowledge description about the way of better advertising.

This research is conducted with qualitative method and technics research of primary data that is television advertisement copy of CD. While the secondary data through books, other information and internet related to this topic. And result of research is showing that cold war of Coca Cola and Sosro represent indisposed emulation and impinge Procedures and Research order. Therefore the collision of advertisement ethics ought to have to really upheld.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

085 KOM2005 AGU p

Penerbit

Malang, Jatim : UNMER., 2005

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

085 KOM2005

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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