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Pengaruh tayangan penghuni terakhir 2 di ANTV terhadap kepuasan penonton : survey pada desa Krebet Senggrong Bululawang (CD)
The background of this research is the development of mass media especially, Television that has more advance and more superior compare to the other media. It can be seen in the tight competition among the television media available. The competition is specially in performing the shows in each television station.
The most of the performances that showed the reality show, the performance “ Penghuni Terakhir 2 “ in ANTV is different from the other reality shows. It is presented in drama and give the prize a house values 1, 25 Billion.
Base on the back ground, the writer can analyze the problem “ How The Fitting Between Gratification Sought and Gratification Obtain to Audience of Reality Show Penghuni Terakhir 2 in ANTV “. The goal of this research is ( 1 ) to know What is the audience’s motif in watching reality show, ( 2 ) to know What is the audience’s motif in watching reality show Penghuni Terakhir 2 in ANTV, ( 3 ) to know What is the audience’s expectacy value of reality show Penghuni Terakhir 2, and ( 4 ) to know How the fitting between gratification sought and gratification obtain to audience of reality show penghuni terakhir 2 in ANTV.
In this research, the writer uses The Quantitative Evaluative Research Method with variable : Variable X ( The motif of reality show “ Penghuni Terakhir 2 “ in ANTV ), Variable Y ( The audience’s satisfaction ). This research is in Desa Krebet Senggrong Kecamatan Bululawang Kabupaten Malang with taking 30 respondents by using Evaluation of Product Moment correlation and Regression Analysis to get the exact result.
From this research, the writer got the result that in producing a performance of reality show, it can not be separated from the variable of setting and presenters. There is fitting between Gratification Sought and Gratification Obtain.
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