CD-ROM

Pengaruh tayangan selter terhadap minat beli telepon seluler (CD)

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This research start from the phenomenon that shown the “SELTER” program on Metro TV gives the information about the Handphone’s technology Sophisticated grows to the audiences. This research wants to know the interference of SELTER program toward demand on handphone.
Theoretical skeleton that is used in this research are communication both audio and visual, development in dynamic and peoples demand, message on SELTER program, media and people at a cross and audience response. Research method that’s used is quantitative. Stand on the theoretical base, so the independent variable is SELTER program in Metro TV and the dependent variable is handphone demand. The population is the student of communication science from the social and political science faculty of University of Muhammadiyah at Malang at the third year ( joining year at 2002 ), second year and first year whom they come from different social and economy class. This will enrich the research. Total number of the responder is 91 student. The sample is determined by using proportional random technique. Data collection method is using questioner and the data analyze method is using SPSS version 12.0 for windows on simple regression data analyzing.
The result of this research shows that SELTER program on Metro TV does not effect on cognition, affective and behavioral for the audience and also does not interfere on handphone’s demand. The message diverse on SELTER program does not give any contribution on people mind, caused by the lack of socializing program and differentiation of social condition. So that we advice for the Production House (PH) which products the SELTER program and the Metro TV as in side of broadcaster to give the best program for the audience to fill the needs of information on technology development especially cellular phone that is popular with name of Handphone.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

067 KOM2005 MUL p

Penerbit

Malang, Jatim : UNMER., 2005

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

067 KOM2005

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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