CD-ROM

makna pesan pada media online sebagai sarana pembangun citra :analisis semiotika model pierce pada hotel News hotel Boirobudur Jakarta melalui Media online (CD)

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One of the most popular Public Relations activities in this 21 centuries is Cyber Public Relations. It is having a big effect on the corporate reputation. Because Cyber Public Relations pass through the media online which connected all over the world 24 Hours a day with a very cheap cost and everyday high usage intensity. Through the internet, corporate identity would be totally known by the audiences, so that the corporate reputation would be formed precisely as the identity which seen on the media online. In this research, the writer using Charles Sanders Pierce semiotic analysis to analyze “Hotel News” of Hotel Borobudur Jakarta. Who make Triangle Meaning Theory, which consists of sign, object and interpretant.
The aim of this research is to analyze the message meaning which refer at the medium of image building through the media online. On the chance of give an input to Hotel Borobudur Jakarta which could be use as an evaluation to their programs and activities.
This research is a fenomenologis research which assuming social world and reality as individual of awareness projection with interpretive method which explore and clarifying a phenomenon with describe a number of variable respective with the research topic.
On chapter 4, the writer using the social semiotic steps to analyze the data which follow by signification steps of Charles Sanders Pierce Triangle Meaning. The steps of social semiotic are contains of Field of Discourse, Mode of Discourse, and Tenor of Discourse.
The conclusion of this research show that the message meanings of the press release online respective on the image which impress that Hotel Borobudur Jakarta always gives the best to their public with gives special products and services. Hotel Borobudur always try to improve their quality of hospitality product and services with recruit international experience staffs. In the other side, the message are not actual, because it just contains of awards and news facilities of Hotel Borobudur Jakarta, it this just exactly not discuss about some news that connected with public figures or some events which have news value.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

030 KOM2005 WID m

Penerbit

Malang, Jatim : UNMER., 2005

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

030 KOM2005

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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