CD-ROM

Analisis kelayakan dalam pemasaran kopi susu kental manis merek nescape latte (CD)

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Before product just is marketed, company it is of course have conducted market survey or elegibility analysis. This matter is meant the to new product competent or do not to be marketed. And examination having taken steps / market test needed by n correct marketing strategy to be the marketed product can be saleable in marketing.
Nescafe Latte represent perfect mixture between sweet heavy cream and coffee to drunkard coffee milk which can be presented by heat and also chilled. Pursuant to market test got that flattens drunkard coffee milk take a fancy to Nescafe Latte in a state of chilled and only some of taking a fancy to in a state of heat.
Before planning elegibility analysis in marketing hence beforehand collect data of consumer that is by test market to product of Nescafe Latte by allot free of charge beverage of Nescafe Latte to consumer. To know consumer attitude to product of Nescafe Latte used by a appliance that is quesioner.
Pursuant to result of analysis which have been conducted in this final duty, seen from result of examination of hypothesis flattens to be got that is competent new product to be marketed. Through measurement of Association Brand got by 7 Association Brand which forming image brand. Variables which forming variable of Marketing Mix that is : product (quality of, design, size measure), price (high - low of price), distribution (distribution channel) and promotion (promotion media and communications). Result of market analysis which have been done by that is : segmentation (based on district and income level), targetting (district town and middle level until a high level), product position (sweet heavy cream coffee of Nescafe Latte, with quality goodness).
Used Marketing strategy pursuant to analysis of Marketing Mix, obtained that : product ( by doing addition of size measure tidiness of sachet 6 gr), price ( addition of price Rp. 800 / sachet), distribution (using distribution channel which have there is) and promotion (doing the division of Nescafe Latte to campuses free of charge and radio).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

010 IDT2005 BAR a

Penerbit

Malang, Jatim : UNMER., 2005

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

010 IDT2005

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Examination Of Hypothesis, Association Brand, Mark

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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