CD-ROM

Perencanaan strategi pemasaran produk raket bulutangkis merek mascot di Malang (CD)

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Marketing strategy represent all important matter in marketing activity, with emulation existence which progressively kompetitif claim company to earn to hold out in market. In face of emulation which kompetitif needed [by] a correct marketing strategy planning in order to the product can compete [in] market. In planning the marketing strategy have to pay attention to Marketing Mix, market analysis important concept and in modern marketing is : segmentation of market and market position.
Before planning marketing strategy to be used shall beforehand collect data - data from consumer raket and producer. To know consumer attitude to product with by using kuisioner.
Pursuant to result of analysis which have been to conducted in this writing of the final duty on variable forming sisitem of marketing that is product ( quality, colour, model/trend), price ( gift of discount price), distribution ( distribution channel), and the promotion ( used media). Strategy used by company [is] strategy of market alcove.
Result of analysis which have been to conducted is :
1. Segmentation : Pursuant to gender, age, and work
2. Targeting.: Mount public servant work, wiraswasta with production Rp storey;level 500.000 / month
3. Product position : product Raket yielded is product owning excellence kompetitif to product - other.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

007 IDT2005 SUD p

Penerbit

Malang, Jatim : UNMER., 2005

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

007 IDT2005

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Mix, Market Analysis, Marketing Strategy

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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