CD-ROM
opinion leader dalam sosialisasi nilai-nilai tajen di tinjau dari perpekktif komunikasi budaya lokal (CD)
Tajen is one of the activity forms of Balinese that is still delighted in by groups of people until right now. In the condition all this time, tajen is always used by groups of people with money as the stakes. Finally this thing becomes entrenched in Balinese. And this tajen can became as one of livelihood. Law enforcement continually made by security agencies, socialization’s forms that is worked by the custom and religious figures, or the other names is opinion leader to decrease and wipe out this gambling’s tajen.
The research method that used is Qualitative Research Method, while the research type that used is Descriptive Research. The analysis technique that used is Ethnographic, where writing about an event with explanation of a project, explanation of record and explanation of original language is provided with interview. This technique of ethnographic analysis can be done through the infiltration and camouflage.
When the culture and communication become an anvil of culture identity, so the culture show the sense that is the members consciously identify themselves with the group, because the identity of local culture more inclined to show the presence of society and geographic location. Then with this local condition, can be identified or known by society or another community. Tajen is one of religious ritual form, so then group of people use it as gambling’s tajen. Doing this habit repeatedly, gradually will become the habit for generations and finally become entrenched.
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