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Peranan komunikator marketing public relations dalam membentuk opini pelanggan corporate: studi tentang opini pelanggan corporate terhadap peranan komunikator marketing public relations PT.Pos Indoinesia cabang Malang

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In business world, every corporate have goals, such as to get profit from product who bargain in society. For to get this goal, corporate must have many strategy, such as service excellence. PT Pos Indonesia who move in telecommunication service have much customer who fix marketing public relations PT Pos Indonesia experience much accident in everyday activity well from technis or employement behaviour who can create customer opinion. Lesson in this research is communicator marketing public relations PT Pos Indonesia as activity component in perceive customer opinion to create PT Pos Indonesia image.
The goal from this research is to know the role from communicator marketing public relations in compose corporate customer opinion. In this research method that use to analysis problem is correlation product moment analysis and theory that use are model communications Westley and Mac Lean and S-O-R theory.
Based on data be gathered and be analysis with method, so produce that correlation coefisien 0,621 and significan value more small than = 0,05 (0,000 0,05) so point out that the role of communicator marketing public relations PT Pos Indonesia very significan in create corporate customer opinion, so that created a positive opinion for the role of communicator marketing public relation PT Pos Indonesia.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

083 KOM2004 LIA p

Penerbit

Malang, Jatim : UNMER., 2004

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

083 KOM2004

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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