The main focus of this book is 'the product' (service), that which actually brings books. There is operations management, design management and some mar-keting in this because, although the three subjects often tend to be taught separately, it is not possible, in practice, to treat these as such. The actions in managing one have an effect on the others. By a greater linkage of these topics unde…
The editorial team Person has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disiplines. Person Education offers this productt to the international market, which may or may not include alterations from the United States Version.
Part One of this book is an introduction to behavioral finance, including an overview of why achieving financial goals is difficult, behavioral finance concepts, and behavioral biases. Part Two provides a comprehensive overview of personality theory, including an introduction to the subject, a history of personality testing, and background information on the Behavioral Investor Type theoretical…