Managerial Accounting gives students the tools they need to succeed, whether as accountants or other career paths. The authors present the fundamental concepts of managerial accounting in an easy-to-understand fashion within a decision-making framework.
This Global Edition has been edited to include enhancements making it more relevant to student outside the United States. Now in the fifteenth edition, principles of marketing present fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
In more than four decades since the first edition of Multivariate Data Analysis, the fields of multivariate statistics, and analytics in general, have evolved dramatically in several different directions for both academic and applied researchers. In the methodological domain, we have seen a continued evolution of the more “traditional” statistical methods such as multiple regression, ANO…