Gaya APA

Bodian, N, G. (1995). Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program . New York: McGraw-Hill, Inc..

Gaya MLA

Bodian, Nat, G.. "Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program". New York: McGraw-Hill, Inc., 1995. Text.