CD-ROM

Pengaruh City Branding Terhadap Keputusan Berkunjung Wisatawan ke Kota Batu Melalui City Image Sebagai Variabel Moderating (CD + Cetak)

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In Indonesia, many regions have planted their own regional brands, namely city branding and city image. If an area increases these two factors, it can affect the decision to visit a tourist spot. In this study, city branding and city image are used to determine how they affect the decision to visit touist to Batu city. The type used in this research is quantitative using descriptive analysis and path analysis. Tourist who have visited and traveled to Baty city are the population of this study. The sampling technique used random sampling and the slovin formula, totaling 100 respondents. The result obtained from this study are that city branding has a direct and significant influence on city image. Likewise, city branding has a direct and significant influence on visiting decisions, then city image has no significant influence on visiting decisions. Lastly, city branding has no effect and insignificant on visiting decisions through city image.
Keywords: City Branding, City Image, and Visiting Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

007 DTW2020 PRA p

Penerbit

Malang : Program D-4 Destinasi Wisata Program Kepariwisataan UNMER Malang., 2020

Deskripsi Fisik

PDF, 5.696 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

007 DTW 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

CITY BRANDING
CITY IMAGE
VISITING DECISIONS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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