Gaya APA

Bernhanrdt, K, L., Kinner, T, C. (1985). Cases in Marketing Management (3rd ed.). Plano, Texas: Bussiness Publication, Inc..

Gaya MLA

Bernhanrdt, Kenneth, L., Kinner, Thomas, C. "Cases in Marketing Management". 3rd ed. Plano, Texas: Bussiness Publication, Inc., 1985. Text.