Gaya APA

Moeller, L, H. et al (2009). The Four pillars of profit - driven marketing: how to maximize creativity, accountability and RDI . New York: McGraw-Hill.

Gaya MLA

Moeller, Leslie, H.. et al. "The Four pillars of profit - driven marketing: how to maximize creativity, accountability and RDI". New York: McGraw-Hill, 2009. Text.