Gaya APA

Ries, A., Ries, L. (2004). The Fall Of Advertising And The Rise Of PR (Dua). Jakarta: PT Gramedia Pustaka Utama.

Gaya MLA

Ries, Al., Ries, Laura. "The Fall Of Advertising And The Rise Of PR". Dua Jakarta: PT Gramedia Pustaka Utama, 2004. Text.