Gaya APA

Jerame, M, C, ,, E., Perreault, W, D. (1988). Essentials Of Marketing (Fifth Ed). Sebastopol, CA: OReilly.

Gaya MLA

Jerame, Mc, Carthy, ,, E., Perreault, William, D. "Essentials Of Marketing". Fifth Ed Sebastopol, CA: OReilly, 1988. Text.