Gaya APA

Pride, W, M., Ferrel, O. (1993). Instructor's Reseource Manual Marketing, Concepts And Strategis (8 th). New York: John Wiley.

Gaya MLA

Pride, William, M.., Ferrel, OC. "Instructor's Reseource Manual Marketing, Concepts And Strategis". 8 th New York: John Wiley, 1993. Text.