Gaya APA
Pride, W, M., Ferrell, O.
(1989).
Marketing Concepts And Strategies
(
Sixth . Ed)
.
Hoboken, NJ:
Artech House.
Gaya MLA
Pride, William, M.., Ferrell, O.C.
"Marketing Concepts And Strategies".
Sixth . Ed
Hoboken, NJ:
Artech House,
1989.
Text.