Gaya APA

Stanton, W, J. (1991). Fundamentals of marketing: marketing perspectives from business week to accompany (9th ed.). New York: McGraw-Hill, Inc..

Gaya MLA

Stanton, William, J.. "Fundamentals of marketing: marketing perspectives from business week to accompany". 9th ed. New York: McGraw-Hill, Inc., 1991. Text.