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Pengaruh Tayangan Iklan Go-Jek Versi Hidup Tanpa Batas di Televisi Terhadap Keputusan Pemakaian Jasa Mahasiswa FISIP UNMER Malang (CD + Cetak)

This study is a quantitative study that aims to determine the effect of advertising on television. The data used in this study are television advertisements which, with a simple advertisement delivery method but contain a lot of meaning. In addition, this study also aims to determine the effect of unlimited life version of a gojek advertisement on the decision to use services by a physics student at Malang Independent University.

Advertising as a text is a sign system that is organized according to codes that reflect certain values, attitudes and beliefs, advertising is also a playing field for signs. Unlike the function of advertising as a provider of information, in other forms advertising is seen as a way to influence (persuasion) public opinion of a community.

In creating this gojek ad also certainly requires a process whereby, visual communication wants to convey the will in or specific purpose to other parties or the use of media, the function of visual communication is the relationship between something with things that are in the instructions in a form that can be understood and presented in a way logical. The live version of the gojek ad is released coinciding with the passing of league 1 league 1 is the highest competition in Indonesia and also the taxi itself is the main sponsor of the competition.

Based on the analysis that has been done, the results of this study indicate that the "live unlimited" version of a motorcycle advertisement on television. The use of Go-Jek services obtained a t-count value of 12,196> 1,989 and a significance value of 0,000

Ketersediaan
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Perpus Pusat (L2 AV) 028 KOM2020 SET p
99200366KM
Tersedia namun tidak untuk dipinjamkan - No Loan
Informasi Detail
Judul Seri
-
No. Panggil
028 KOM2020 SET p
Penerbit
Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang.,
Deskripsi Fisik
PDF, 2.236 KB
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
028 KOM 2020
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
TELEVISION ADVERTISING
INFLUENCE
COMSUMPTIVE ATTITUDE
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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