Gaya APA

McCarthy, E, J. (1991). Applications in basic marketing: clippings from the popular business press (1991-1992 ed.). Homewood, Boston: Irwin.

Gaya MLA

McCarthy, E., Jerome. "Applications in basic marketing: clippings from the popular business press". 1991-1992 ed. Homewood, Boston: Irwin, 1991. Text.