Gaya APA

Cravens, D, W., Piercy, N, F. (2013). Strategic marketing (10th Ed.). Hoboken, NJ: McGraw-Hill.

Gaya MLA

Cravens, David, W.., Piercy, Nigel, F.. "Strategic marketing". 10th Ed. Hoboken, NJ: McGraw-Hill, 2013. Text.